行为主义者对人类行为的兴趣不仅仅是旁观者的兴趣——他想要控制人类的反应,就像物理科学家想要控制和操纵其他自然现象一样。
Nonviolence is the greatest force at the disposal of mankind.
The most dangerous phrase in business is 'we've always done it this way.'
When you believe in a thing,believe in it all the way,implicitly and unquestionable.
Profitability and environmental responsibility must go hand in hand—there is no other way.