The interest of the behaviorist in man's doings is more than the interest of the spectator—he wants to control man's reactions as physical scientists want to control and manipulate other natural phenomena.
行为主义者对人类行为的兴趣不仅仅是旁观者的兴趣——他想要控制人类的反应，就像物理科学家想要控制和操纵其他自然现象一样。
一种善行没有内心的支持就不会长久，一种行为如果得不到自身的了解就无法树立。
Whatever you're meant to do, do it now. The conditions are always impossible.
Day 2 companies make high-quality decisions, but they make high-quality decisions slowly. To keep the energy and dynamism of Day 1, you have to somehow make high-quality, high-velocity decisions.
怪物是真的，鬼魂也是。它们住在我们心里，有时，它们会赢。