The world is full of people whose notion of a satisfactory future is, in fact, a return to the idealised past.
Appreciate everything your associates do for the business. Nothing else can quite substitute for a few well-chosen, well-timed, sincere words of praise. They're absolutely free and worth a fortune.
"Innovation in cancer treatment comes from challenging the status quo."
Behavior is not just a response to a stimulus, but is guided by expectations and purposes.