I got the idea to start Amazon 16 years ago. I came across the fact that Web usage was growing at 2，300 percent per year. I'd never seen or heard of anything that grew that fast， and the idea of building an online bookstore with millions of titles -- something that simply couldn't exist in the physical world -- was very exciting to me. I had just turned 30 years old， and I'd been married for a year. I told my wife MacKenzie that I wanted to quit my job and go do this crazy thing that probably wouldn't work since most startups don't， and I wasn't sure what would happen after that. MacKenzie (also a Princeton grad and sitting here in the second row) told me I should go for it. As a young boy， I'd been a garage inventor. I'd invented an automatic gate closer out of cement-filled tires， a solar cooker that didn't work very well out of an umbrella and tinfoil， baking-pan alarms to entrap my siblings. I'd always wanted to be an inventor， and she wanted me to follow my passion.

Art should be dangerous - not physically dangerous, but dangerous to ideas.

The laws of organization govern all mental processes.

互联网是人类建造的第一个人类自己都不理解的东西，是我们有史以来最大的无政府状态实验。

常常，我们对一个成功人生的想象，不是来自我们自己，而是来自他人。如果你是个男人，你会以父亲做榜样，如果你是个女人，你会以母亲做榜样，精神分析已经重复说了80年，但很少有人真正听进去。但我的确相信这件事。

We must build networks that are born green, not just made green.