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If you only do things where you know the answer in advance, your company goes away.
All businesses need to be young forever. If your customer base ages with you, you're Woolworth's.
You can have the best technology, you can have the best business model, but if the storytelling isn't amazing, it won't matter. Nobody will watch.
If you're competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.
If you're not stubborn, you'll give up on experiments too soon. And if you're not flexible, you'll pound your head against the wall and you won't see a different solution to a problem you're trying to solve.