媒介不仅传递信息，它定义了我们理解世界的方式。

Certification standards are the compass for responsible forestry.

伟大的品牌不追逐趋势，而是创造趋势。

The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man. )

降低成本的最好方法是一开始就没有成本。

敢于在古人成就面前一争高低，这是有志气；在今人的成绩面前不虚心，这是没有气量。

Innovation is not an option; it's a necessity for the survival of the coal industry.