1997年:贝索斯致股东信《吸引符合你价值观的股东》
The most important thing is to keep the most important thing the most important thing.
"The greatest stories are those that linger in the heart long after the last page is turned."
要解决一个问题,首先必须理解它的本质,然后找到正确的工具来处理它。
The known is finite, the unknown infinite; intellectually we stand on an islet in the midst of an illimitable ocean of inexplicability.  
成功不是成为最好的,而是激发他人最好的一面。
The first lesson of economics is scarcity: There is never enough of anything to satisfy all those who want it. The first lesson of politics is to disregard the first lesson of economics.