What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention.
"Every like, comment, and share from my fans means the world to me—it's like getting a little hug through the screen."
"Language is a skin: I rub my language against the other. It is as if I had words instead of fingers, or fingers at the tip of my words."
We need to be obsessed with our customers' unmet, unarticulated needs.