The concept of loss aversion explains why we often prefer avoiding losses over acquiring gains.

The world is full of people who will help you manufacture tornados so you can later claim to have survived them.

我是野兽，我是狗，我是个该死的问题。

There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.

数据告诉你发生了什么，但只有直觉能告诉你为什么。