The iron rule of nature is: You get what you reward for.If you want ants to come, you put sugar on the floor.

The study of the mind must be based on direct observation.

在商业中，如果你不前进，你就在落后。

The essence of architecture is to create spaces that inspire and uplift.

2015年：贝索斯致股东信《全世界对失败最宽容的公司》