The database is the most important piece of software in the enterprise, and the most important piece of software in the enterprise is the database. The database is the foundation of all applications. The database is the heart of the application, and the application is the heart of the business. The key to performance is to keep the hot data in memory. The future of databases is in the cloud. Data is the new oil. It's valuable, but if unrefined it cannot really be used. It has to be changed into gas, plastic, chemicals, etc to create a valuable entity that drives profitable activity; so must data be broken down, analyzed for it to have value. The most important thing in the programming language is the name. A language will not succeed without a good name. I have recently invented a very good name and now I am looking for a suitable language. The best way to predict the future is to invent it. The most important thing in a database is the data model. If you get the data model right, everything else will follow.

2009年：贝索斯致股东信《执着于用户体验》

实验室里的每次失败都能教会你宝贵的东西——只要你留心。

Science is a collaborative effort spanning generations.

Positivity transforms us for the better. By opening our hearts and minds, positive emotions allow us to discover and build new skills, new ties, new knowledge, and new ways of being.

股市是一个没有三振出局的游戏。你不需要对每件事都挥棒——你可以等待你的投球。