Technology can help us fish smarter, not harder.

你不是管理人；你是管理事物。你领导人们。

Just be yourself. There is no one better.

One strategy: "We've had three big ideas at Amazon that we've stuck with for 18 years， and they're the reason we're successful: Put the customer first. Invent. And be patient."

Certification standards are meaningless without rigorous enforcement and transparency.

The truth is not something we find, but something we create.