The most expensive cost in free-to-play games is players' trust—once overdrawn, it can never be bought back.

数据是宝贵的东西，它将比系统本身更持久。

美团早期Slogan，源自王兴对团队的要求

If memories had a smell, it would be the fragrance of camphor, sweet and secure, like clearly remembered happiness, sweet and melancholy, like forgotten sorrow.

如果战略达到了目标，它就是有用的；如果战略实现了目标，它就是成功的。