成功不是成为最好的，而是比昨天的自己更好。
Success is not about being the best, but about being better than you were yesterday.
Think like a novice user when making products.
人类的大脑天生就寻求模式并建立联系，即使这些模式并不存在。
符号不仅仅是文化的反映，也是变革的工具。
I think the most powerful and enduring brands are built from the heart. They are real and sustainable. They are not manufactured by a marketing department.
"The best stories are those that leave room for the reader’s imagination."