创新不是目的，而是手段，最终要为客户创造价值。
Innovation is not the goal but a means to ultimately create value for customers.
2007年：贝索斯致股东信《我们改变工具，工具也改变我们》
我写的每一首歌都是我内心的一部分。
The system produces needs faster than it can satisfy them, and thus it perpetuates itself.
Spend as much time crafting the subject line of an email as the message itself because the subject line is often the only thing people read.
最好的电影是那些在你离开剧院后仍久久留在你心中的电影。
Success in agriculture is measured not just in yield, but in the health of the soil and the community.
赏析：父辈或兄长有良好的行为，子弟们未必学得很像，但是父辈或兄长有恶劣的行径，子弟们一学就会。所以，我们从中知道，父辈或兄长教导子弟，必须先要以身作则，做好表率，这比口头的说教管用。赏析：为人父母，要想教育好孩子，最好的方式就是言传身教，以身作则，正人先正己。勿以善小而不为，勿以恶小而为之。孩子良好的品行要从点滴的小事做起。
领导力就是今天做出艰难的决定，为更美好的明天铺路。
I think the most important thing in life is to be true to yourself.