创新不是对每件事都说“是”,而是对除了最关键功能之外的一切说“不”。
Innovation is not about saying yes to everything. It’s about saying no to all but the most crucial features.
逝者从未远离我们,他们在我们心中,在我们脑海里,永远如此。
Discipline is the bridge between goals and accomplishment.
战略是关于使自己与竞争对手区别开来。这不是一个做得更好的问题,而是一个做得不同的问题。
让我非常明确地说:我们苹果公司拒绝接受技术的好处仅限于少数特权阶层的观点。
The best teacher is the one who suggests rather than dogmatizes, and inspires his listener with the wish to teach himself.