The idea is to make something that looks like something else.

对意识的研究必须摆脱一切先入之见。

You can have the best technology, you can have the best business model, but if the storytelling isn't amazing, it won't matter. Nobody will watch.

事前考虑清楚，可是一旦到了该行动的时候，就要毫不犹豫，放手一搏。