野外的规则是适者生存。

当企业优先考虑长期价值而非短期收益时，利润和目的可以共存。

Humans are allergic to change. They love to say, 'We've always done it this way.' I try to fight that. That's why I have a clock on my wall that runs counter-clockwise.

林业的效率并不意味着砍伐更多，而是让每一棵树都有价值。