生活中最重要的是家庭。有些日子你爱他们，有些日子你不爱，但最终，他们是你会一直回家见到的人。

我们也会从电视、广告，各样的市场宣传中得到我们对成功的想象。这些东西影响了我们，对我们自己的看法、我们想要什么。当我们听说银行业是个受人尊敬的行业，许多人便加入银行业，当银行业不再受人尊敬，我们便对银行业失去兴趣，我们很能接受建议。

To be free is to have no choice.

Be governed not by the tyranny of the urgent but by the elevation of the important.

我们不做风格，我们做研究。

"The more you know, the more you can create. The more you can create, the more you can express."

We've done price elasticity studies, and the answer is always that we should raise prices. We don't do that, because we believe -- and we have to take this as an article of faith -- that by keeping our prices very, very low, we earn trust with customers over time, and that that actually does maximize free cash flow over the long term.

The only way to deal with an unfree world is to become so absolutely free that your very existence is an act of rebellion.