讲故事的人的首要职责是讲故事。
The first duty of a storyteller is to tell a story.
【大意】干枯的竹子能生火,但不去钻它就不会燃烧;地下藏有泉源,但不去挖掘就流不出泉水来。
The key is to set realistic customer expectations, and then not to just meet them, but to exceed them — preferably in unexpected and helpful ways.
I think it's important to have a sense of humor about yourself and not take yourself too seriously.