让它简单。让它难忘。让它吸引人。让它读起来有趣。
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
If you want to go fast, go alone. If you want to go far, go together.
写作就是在不被中断的情况下说话。
The key is to set realistic customer expectations, and then not to just meet them, but to exceed them—preferably in unexpected and helpful ways.