2000年：贝索斯致股东信《即使在最残酷的时期，也将努力把公司打造更具“重量”》

唯一的绩效标准是零缺陷。

人们总说你不可能取悦所有人。我认为那只是借口。我觉得只要你足够努力，你可以取悦任何人。

The best and most beautiful things in the world cannot be seen or even touched - they must be felt with the heart.

"A book is a mirror: if an ape looks into it, an apostle is unlikely to look out."

"The most ordinary lives can contain extraordinary stories."

"I think the best movies are driven by characters, by people, not by special effects or action sequences."

I'm a person who likes to be rare.

The novel is not just a mirror to the world, but a hammer with which to shape it.