"Literature is the art of making the invisible visible."
Try to learn something about everything and everything about something.  
在算法的世界里,最简单的解决方案往往是最好的。
"In cinematography, the challenge is to make the invisible visible."
We've done price elasticity studies, and the answer is always that we should raise prices. We don't do that, because we believe -- and we have to take this as an article of faith -- that by keeping our prices very, very low, we earn trust with customers over time, and that that actually does maximize free cash flow over the long term.
The future of energy lies in balancing the needs of today with the responsibilities of tomorrow.