Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
We have a responsibility, every one of us. We may think we live a long way from the oceans, but we don't. What we actually do here, has a direct effect on the oceans—and what the oceans do then reflects back on us.
In mathematics, the journey is as important as the destination.
Commercial success can be a form of art.