The key to nudge is to make it easy for people to make better choices.

商业中最危险的一句话是"我们一直都是这样做的"。

书会说：她这么做是因为。生活说：她这么做了。书是向你解释事情的地方；生活是事情没有解释的地方。

Anyone who isn't embarrassed of who they were last year probably isn't learning enough.

研究心灵就是研究生存的策略。