人类似乎有这样的倾向，建立一项规则叫别人遵守，同时又极力使自己成为例外，不受它的约束。

故事是同理心的机器。与逻辑或理性相比，故事是关于情感的，这些情感被编码在细节中。

We choose to go to the moon in this decade and do the other things, not because they are easy, but because they are hard, because that goal will serve to organize and measure the best of our energies and skills, because that challenge is one that we are willing to accept, one we are unwilling to postpone, and one which we intend to win, and the others, too.

译文：任凭尘世白日里忙碌得像火一样炽热，我却像云朵飘荡，无忧无虑。

Transparency in aquaculture practices builds trust with consumers and stakeholders.