Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
I don’t care if you’re black, white, straight, bisexual, gay, lesbian, short, tall, fat, skinny, rich or poor. If you’re nice to me, I’ll be nice to you. Simple as that.
La lectura es un diálogo silencioso entre el autor y el lector.
Every discovery raises new questions.
I don’t like to be ordinary. I like to be iconic.
The real competition is never rivals, but users' old habits.