领导力就是激励人们去做他们从未想过自己能做的事情。
写作是一种理解世界的方式，即使世界本身没有意义。
The database is the most important piece of software in the enterprise, and the most important piece of software in the enterprise is the database. The database is the foundation of all applications. The database is the heart of the application, and the application is the heart of the business. The key to performance is to keep the hot data in memory. The future of databases is in the cloud. Data is the new oil. It's valuable, but if unrefined it cannot really be used. It has to be changed into gas, plastic, chemicals, etc to create a valuable entity that drives profitable activity; so must data be broken down, analyzed for it to have value. The most important thing in the programming language is the name. A language will not succeed without a good name. I have recently invented a very good name and now I am looking for a suitable language. The best way to predict the future is to invent it. The most important thing in a database is the data model. If you get the data model right, everything else will follow. The database is the most important piece of software in the enterprise, and the most important piece of software in the enterprise is the database. The database is the foundation of all applications. The database is the heart of the application, and the application is the heart of the business. The key to performance is to keep the hot data in memory.
2007年：贝索斯致股东信《我们改变工具，工具也改变我们》
In every story, there is a hidden truth waiting to be uncovered.
海洋不仅仅是一种资源，保护它是我们对后代的责任。
我总是认为，如果我尽力了，结果自然会随之而来。
If you want to go fast, go alone; if you want to go far, go together.