Painting is a language, and like any language, it has its own grammar and syntax.
We've done price elasticity studies, and the answer is always that we should raise prices. We don't do that, because we believe -- and we have to take this as an article of faith -- that by keeping our prices very, very low, we earn trust with customers over time, and that that actually does maximize free cash flow over the long term.
Great truths are even more simple than I thought they were....
事情不一定要改变世界才能变得重要。