以数学为基础的决策需要广泛的共识，而以判断为基础的决策经常引起争议，至少要等到付诸实践才能得到证明。任何不愿意忍受争议的机构，在做出第一类决策时也会限制自己。而在我们看来，这样做不仅会限制争议——也会限制创新和长期价值的创造。
2005年：贝索斯致股东信《尽管是数字在发挥作用，但决策因素还是“判断”》
Writing is a way of fighting against the absurdity of life.
The bike is my instrument of change. It's my tool to make a difference.
"The more that you read, the more things you will know. The more that you learn, the more places you'll go."
掷骰子永远无法消除偶然。
No man's knowledge here can go beyond his experience.
"The power of a single word can outshine the brightest star in the darkest night."