The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.
Chemistry is the silent architect of our everyday lives.
每一帧都应该讲述一个故事，每一个镜头都应该唤起情感。
我喜欢把自己看作一个恰好会唱歌的普通人。
我不是榜样，我是真实榜样。
真相很少是纯粹的，也从来不是简单的。