真相往往难以表述，有时需要虚构来使其看似可信。

创新不仅仅是关于新想法，而是让它们发挥作用。

让它简单。让它难忘。让它吸引人。让它读起来有趣。

let everyone else call your idea crazy, just keep going, don't stop, don't even think about stopping until you get there, and don't give much think of where "there" is.

Oil and gas will remain part of the energy mix for decades to come, but we must produce them as cleanly as possible.