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We choose to go to the moon in this decade and do the other things, not because they are easy, but because they are hard, because that goal will serve to organize and measure the best of our energies and skills, because that challenge is one that we are willing to accept, one we are unwilling to postpone, and one which we intend to win, and the others, too.
Architecture is a very dangerous job. If a writer makes a bad book, well, it's a bad book. But if an architect makes a bad building, it's a bad life.
Innovation is not just about technological innovation, but also about innovative thinking.
People don't buy what you do; they buy why you do it.