The only limit to our realization of tomorrow is our doubts of today.
We've done price elasticity studies, and the answer is always that we should raise prices. We don't do that, because we believe -- and we have to take this as an article of faith -- that by keeping our prices very, very low, we earn trust with customers over time, and that that actually does maximize free cash flow over the long term.
从长远来看,创新是获胜的唯一途径。
I didn't just jump back on the bike and win. There were a lot of ups and downs, good results and bad results, but this was a long-term plan.