The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.

战争中,决心。失败中,不屈。胜利中,慷慨。和平中,好意。

故事是一种表达无法以其他方式表达的东西的方式。

心理学必须展示心灵如何服务于有机体的需求。