所有有效广告的秘密不在于创造新的和巧妙的文字和图片，而在于将熟悉的文字和图片置于新的关系中。
The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.
权力在黑暗中保持强大；一旦暴露在阳光下，它就开始蒸发。
Every story is a mirror of its time.
Innovation is not about saying yes to everything. It's about saying no to all but the most crucial features.