所有有效广告的秘密不在于创造新的和巧妙的文字和图片，而在于将熟悉的文字和图片置于新的关系中。
The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.
要了解当你干预一个系统时会发生什么，你必须干预它（而不仅仅是被动观察）。
与人谈话时尽可以积德，与妻子儿女融洽相处也是修身养性的好机会。
It's not just the ad, but the product that must be interesting.
信息的洪流让人溺于表象，无法触及本质。
