对心灵的研究必须基于直接观察。
The study of the mind must be based on direct observation.
I think the most powerful and enduring brands are built from the heart. They are real and sustainable. They are not manufactured by a marketing department.
我写作是为了记住，为了保持那些否则会失去的东西。
The interest of the behaviorist in man's doings is more than the interest of the spectator—he wants to control man's reactions as physical scientists want to control and manipulate other natural phenomena.
The essential thing is not to have conquered but to have fought well.
