2002年：贝索斯致股东信《同时提供领先世界的用户体验，和价格最低的产品》

"To live is the rarest thing in the world. Most people exist, that is all."

I don't ever wanna be mainstream.

用媚字奉养亲人父母，用平淡之心交朋友，用苟字节俭花费，用朴拙免去劳力，用聋字消除诽谤，用盲字远离美色，用吝字防止言说过多，用病字医治婬欲，用贪字读书，用傲字树立风骨，用痴字救济贫困，用空字解脱忧烦，用弱字抵御侮蔑，以悔字改正错误，以懒字控制奔走竞争，以惰字隔除凡人俗事。

Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.

I earnestly wish to point out in what true dignity and human happiness consists.

每个故事都是一面镜子，照出的不仅是作者，还有读者。