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创新不仅仅是技术的问题;它关乎改变人们的思维和行动方式。
在不确定的时代,唯一确定的就是变化本身。
设计不仅仅是关于形式和功能,而是关于生活和关系。
When [competitors are] in the shower in the morning, they're thinking about how they're going to get ahead of one of their top competitors. Here in the shower, we're thinking about how we are going to invent something on behalf of a customer.