2012年：贝索斯致股东信《长远思考才能做到不可能的事情》

The mind is not a vessel to be filled, but a fire to be kindled.

书籍是黑暗中的光。

人们总是认为他们会写一本书。他们认为他们会写一本书，然后他们没有。

The most important thing in the programming language is the name. A language will not succeed without a good name. I have recently invented a very good name, and now I am looking for a suitable language.

对我而言，你只是一个小男孩，和其他成千上万的小男孩没有什么不同。我不需要你。你也不需要我。对你而言，我也和其它成千上万的狐狸并没有差别。但是，假如你驯服了我，我们就彼此需要了。对我而言，你就是举世无双的；对你而言，我也是独一无二的。

Stories are the way we make sense of the chaos of existence.

"Life on a lifeboat isn't much of a life. It is like an end game in chess, a game with few pieces. The elements couldn't be more simple, nor the stakes higher."