The only way to deal with an unfree world is to become so absolutely free that your very existence is an act of rebellion.
宇宙中无物浪费,无物贫瘠,无物死亡;无混沌,无混乱,除非表象如此。
We've done price elasticity studies, and the answer is always that we should raise prices. We don't do that, because we believe -- and we have to take this as an article of faith -- that by keeping our prices very, very low, we earn trust with customers over time, and that that actually does maximize free cash flow over the long term.