"History is not the past. It is the method we have evolved of organizing our ignorance of the past."
历史不是过去。它是我们进化出来的组织我们对过去无知的方法。
The difference between good and great is the extra effort.
我决定不代表任何事物,只代表我自己。但这个自我充满了集体记忆。
我们必须从一开始就考虑产品的生命周期终结问题。