True innovation starts with understanding the job the customer needs to get done.

In a time of universal deceit, telling the truth is a revolutionary act.

天要使一个人遭祸，必先给他一点小小的好处使他轻信；天要使一个人受福，必先给他一点小小的祸患使他有所警惕。

当你想要改变时，你不可能取悦所有人。如果你真的取悦了所有人，那说明你的进步还不够大。

We need to be obsessed with our customers' unmet, unarticulated needs.

The act of writing is an act of hope, a belief in the power of words to change the world.

The most profound truths are often the ones we take for granted.

每座建筑至少有两种生命——设计者想象的生命和它后来实际经历的生命。

Happiness is not having what you want, but wanting what you have.