创作是对死亡的反抗。

Always design with the end user in mind; functionality should never be sacrificed for aesthetics.

沙漠之美，在于人们意识到在它其中的某地，隐藏着一口水井，一泓清泉。

The key is to set realistic customer expectations, and then not to just meet them, but to exceed them — preferably in unexpected and helpful ways.