失败
2013年：贝索斯致股东信《下放决策权以促进创新》
2015年：贝索斯致股东信《全世界对失败最宽容的公司》
2015年：贝索斯致股东信《全世界对失败最宽容的公司》
2015年：贝索斯致股东信《全世界对失败最宽容的公司》
2016年：贝索斯致股东信《每天都要像创业的第一天那样》
2018年，贝索斯致股东信
I was working at a financial firm in New York City with a bunch of very smart people， and I had a brilliant boss that I much admired. I went to my boss and told him I wanted to start a company selling books on the Internet. He took me on a long walk in Central Park， listened carefully to me， and finally said， "That sounds like a really good idea， but it would be an even better idea for someone who didn't already have a good job." That logic made some sense to me， and he convinced me to think about it for 48 hours before making a final decision. Seen in that light， it really was a difficult choice， but ultimately， I decided I had to give it a shot. I didn't think I'd regret trying and failing. And I suspected I would always be haunted by a decision to not try at all. After much consideration， I took the less safe path to follow my passion， and I'm proud of that choice.
I got the idea to start Amazon 16 years ago. I came across the fact that Web usage was growing at 2，300 percent per year. I'd never seen or heard of anything that grew that fast， and the idea of building an online bookstore with millions of titles -- something that simply couldn't exist in the physical world -- was very exciting to me. I had just turned 30 years old， and I'd been married for a year. I told my wife MacKenzie that I wanted to quit my job and go do this crazy thing that probably wouldn't work since most startups don't， and I wasn't sure what would happen after that. MacKenzie (also a Princeton grad and sitting here in the second row) told me I should go for it. As a young boy， I'd been a garage inventor. I'd invented an automatic gate closer out of cement-filled tires， a solar cooker that didn't work very well out of an umbrella and tinfoil， baking-pan alarms to entrap my siblings. I'd always wanted to be an inventor， and she wanted me to follow my passion.
I think you have to have an attitude of willingness to accept failure, which is part of innovation.
I think we have a unique culture at Amazon that encourages both risk-taking and long-term thinking.
If you're going to innovate, you have to be willing to fail. If you're going to try new things, then you have to be willing to accept that you might fail.
