这一文化深信几条原则并在此基础上展开行动，我所说的包括 ：关注用户而非竞争对手 ； 渴望创新及探索 ； 愿意失败 ； 对长期发展保持耐心 ； 以及关于卓越运营的职业自豪感从这些角度来看AWS和亚马逊零售业务非常类似。
2015年：贝索斯致股东信《全世界对失败最宽容的公司》
The motor of our ingenuity is the question ‘Does it have to be like this?’, from which arise political reforms, scientific developments, improved relationships, better books.
The quantum theory of computation is the most profound discovery in the history of science.
I'll never stop helping and loving people the way Jesus said to.
经过无数代人的努力，你才达到了现在的水平。也许需要一点感激之情。如果你要坚持让世界按你的方式弯曲，你最好有自己的理由。
I'm not perfect, but I'm trying.
To manage a forest wisely, one must first learn to think like a forest.