We're not just selling clothes, we're selling a way of life.
The most successful modern states are those that have been able to harness the power of the market while maintaining a strong state that can provide public goods and regulate private activity.
When you are young spend at least 6 months to one year living as poor as you can, owning as little as you possibly can, eating beans and rice in a tiny room or tent, to experience what your “worst” lifestyle might be. That way any time you have to risk something in the future you won’t be afraid of the worst case scenario.