You build your life around the fact that you are going to die, and then you don’t die.

The only thing that is under control is your effort.

Identity capital is our collection of personal assets. It is the repertoire of individual resources that we assemble over time. These are the investments we make in ourselves, the things we do well enough, or long enough, that they become a part of who we are.

创造出前所未见的东西是最伟大的挑战。

The quality of an organization's leadership determines the quality of its culture.