Innovation in architecture comes from questioning the established norms and daring to think differently.
Innovation is not just about technology, but about creating value for customers.
But this long run is a misleading guide to current affairs. In the long run we are all dead.
A people without children would face a hopeless future; a country without trees would face a future with even less hope.
Invert, always invert: Turn a situation or problem upside down. Look at it backward.