The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.
In business, if you're not moving forward, you're falling behind.
I don't care if you're black, white, straight, bisexual, gay, lesbian, short, tall, fat, skinny, rich or poor. If you're nice to me, I'll be nice to you. Simple as that.
The farmer is the only man in our economy who buys everything at retail, sells everything at wholesale, and pays the freight both ways.
